"蘋果於阿里巴巴的天貓開設線上商店"

蘋果正藉由於阿里巴巴的天貓開設網路商店在中國伸展觸角，天貓是全世界第二大的線上零售商。

分析公司Euromonitor International預測阿里巴巴預計可能會在2015年前超越亞馬遜成為全世界最大的線上零售商，而蘋果已經加入了阿里巴巴於中國的電子商務市場，希望能夠藉由它的成功賺進大筆鈔票。最近華爾街日報的文章指出蘋果必須擴張在中國的一席之地，因為iPhone的中國市占率已經下滑，面臨了Android手機製造商的競爭以及熱門的品牌像是三星。

阿里巴巴最近跟新浪微博簽了策略聯盟的約，讓這個頗具社群影響力的微網誌平台得以推廣產品給五千萬名每日活躍用戶。微博支付結合了新浪跟微博，讓人們能夠追蹤其他用戶轉貼的商品，並且用支付寶平台推銷。支付寶是阿里巴巴的付費平台。另外，微博支付讓蘋果擁有推廣當地行銷的新客戶關係管理工具，像是農曆新年假期「紅色星期五」的宣傳。

(Technology) Apple Opens Online Shop In Alibabas Tmall

Apple is increasing its presence in China through the use of its new online store in Alibabas Tmall, currently the worlds second largest online retailer.

Analysis firm Euromonitor International predicts that Alibaba may be set to overtake Amazons top position as the worlds largest online retailer by 2015, and Apple has joined the Alibaba e-commerce market in China in hopes of cashing in on its success. Recent Wall Street articles have stated that Apple needs to step up its presence in China because iPhones market share there has declined in the face of competition from Android device makers and popular brands like Samsung.

Alibaba recently signed a strategic alliance with Sina Weibo, which allows the socially influential microblogging platform to promote its products to the 50 million daily active users. Weibo Payment integrates Sina with Weibo as well, which lets people follow items other users share and prompts them with an Alipay platform. Alipay is Alibabas payment platform. Additionally, Weibo Payment has given Apple a new CRM tool for localizing marketing efforts and promotions, such as the upcoming Red Friday promotions for the Lunar New Year holiday.

想聽語音請上FunDay