"大陸春節產業冷熱不均"

大陸商務部統計，春節期間，各產業的銷售情況迥異。零售業和餐飲業的銷售額高達人民幣4700億元，比去年成長了16.2%。但樓市、車市和家電市場卻相對冷清許多，銷售情況相當平淡。

商務部指出，大陸商家針對春節提供多項促銷，包括服飾、食品、珠寶、數位產品等等，而年夜飯也成為大陸餐飲市場的主打戰。上海的家電賣場負責人指出，今年春節的銷售額可能比去年下降1至2成，在農村市場尚有成長空間，但大城市的家電消費則並未成長。

中國電子商會副秘書長陸刃波表示，「家電下鄉和購車補貼等政策相繼推出，現在正是政策的真空期，新的刺激消費政策尚未出現，對家電和汽車兩種商品的需求有一定的影響。」

(Business) Sales Across Chinese Industries During Chinese New Year Vary

According to statistics from Mainland Chinas Ministry of Commerce, during Chinese New Year, the sales from different industries varied greatly. Retail and catering sales reached up to 470 billion RMB, which is a 16.2% increase from last year. On the other hand, property, automobiles, and home appliances markets were barely satisfactory and their sales performance was rather poor.

The Ministry of Commerce pointed out that Mainland businesses offered many special promotions during Chinese New Year for clothes, food, jewelry, and digital products, etc., and Chinese New Years Eve dinner became the focus of the catering market. A manager of a home appliance store in Shanghai pointed out that sales for this Chinese New Year might have dropped by 10% to 20%. There is still room for growth in the rural market, but the consumption of home appliances has not grown in large cities.

Liu Renbo, Deputy Secretary-General of the China Electronics Chamber of Commerce, says policies regarding the expansion of home appliances to rural areas and automobile subsidies have been launched in the past and now we have reached a policy vacuum. The absence of new consumption stimulating policies is bound to affect the demands for appliances and automobiles.

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