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金點設計-海晏堂、APPO 海報

欣傳媒/ 2015.07.03 00:00
美商方策顧問有限公司台灣分公司

石家莊市晏鈞設計有限公司-海晏堂

"海晏堂"藝術品牌名稱緣自"海晏河清",取意領風盛世收藏,共用清平之樂;創造頂級吉禮,傳今世藝術精粹。"海晏堂"藝術品牌融合傳統藝術精粹與當代設計理念,攜手國內國際知名藝術家打造限量定制的高端藝術品原作,並積極宣傳推廣具有東方審美知覺的藝術文化,目前已擁有藝術創作和實驗室2處,占地面積588平米;自有實體展示店3處,合作實體展示店3處,網路店鋪1家,形成了研究、創作、生產、推廣、陳列、銷售為一體的商業運營體系。"海晏堂"被工商銀行、建設銀行、河北銀行、興業銀行、河北電視臺、河北日報社、河北省建設廳等多家單位選定為藝術陳列和藝術禮品供應商,與數家機構和單位建立了良好的夥伴合作關係;藝術品多次被藝術展、文化展、媒體發佈會選用,為文化藝術的傳播交流起到積極的促進作用。"海晏堂"藝術品牌致力於成為東方審美知覺空間的權威鑒定品牌,從空間到產品、從物質到精神,系統性營造至美的物質生活與精神體驗,是東方審美氣韻知美的倡行者、研究者、創造者、整合者、鑒定者、管理者以及推廣者。

The branding name, “Haiyantang”, comes from Chinese idiom “Haiyanheqing” that means calm and peace. Haiyantang merges traditional art and modern design theory, and creates limited original high-level artworks. At the same time, Haiyantang publicizes and popularizes the art and culture of oriental aesthetic actively. They have two art’s create and test room that occupied 588m2, three own show entities, three cooperated show entities, and an online store, which form research, create, produce, promote, display, and sell, all in one commercial operate system. Haiyantang has been chosen as supplier of art display and goods, and has well cooperative relationship with numbers of organization including ICBC, CBC, Bank of Hebei, CIB, Hebei TV Station, Hebei Daily, and Construction Department of Hebei Province. The artworks have been chosen by many art shows, cultural exhibitions, and conferences, which improve the transformation and communication of culture and art. Haiyantang devotes itself as the authoritative identify brand of oriental aesthetic space. They build a wonderful real life and mental experience systematically from place to product and material to spirit. They are becoming performer, researcher, creator, authenticator, manager, and spreader of oriental aesthetic and artistic conception.

螞蟻創意有限公司-APPO 海報

APPO 海報是為了各經銷商推廣時使用,主體視覺以品牌主調「黑色」為基底,畫面中間以汽車引擎圖像排列成「勝利 V」呼應文案內容。 為了能完美展現引擎及字體的立體層次,印製材質捨棄一般的紙類,大膽挑戰「進口 鋁片」再以「特殊顏料加工上漆」,是極易耗損的高難度作法,卻是讓人一眼驚艷的創 新之舉。

The APPO poster is used for our distributor’s publicity purposes. The poster is predominantly black, a color that is distinctive with the brand. Car engines are arranged in a “victory V shape” in the center of the poster, which relates to the poster’s text. In order to showcase the 3D effect of the engine and text, we did not select paper and instead printed the poster using imported aluminum sheets and special inks, using a highly complex printing process that incurs high wastage but delivers amazing and innovative results.

相關網站:

金點設計獎官網:

http://www.goldenpin.org.tw/tw/

新一代設計展官網:

http://www.yodex.com.tw

金點新秀設計獎Facebook粉絲專頁:

https://www.facebook.com/YoungPinDesign

更多建築相關活動資訊,請上【欣建築-金點設計】

http://bit.ly/1y9HtQL

更多國內外建築脈動及作品介紹請上【欣建築】

http://solomo.xinmedia.com/archi

圖文提供/美商方策顧問有限公司台灣分公司;編輯/何凭融(何熊貝)

【本文授權範圍僅限於欣傳媒  請勿轉載】

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