"最佳霜淇淋大戰"

即便冬天即將來臨，台灣兩大便利商店「冷戰」的火力仍持續上升。

在霜淇淋風潮橫掃全台之時，銷售商巨頭7-11和全家在冷凍甜點這塊一年價值40億新台幣的市場爭個你死我活。根據台灣的7-11連鎖超商業者統一超商表示，自從北海道進口的冰淇淋上個月首度推出之後，賣出了超過十萬支霜淇淋。同時，全家便利商店於三月時引進了日本的霜淇淋，目前賣出了約莫500萬支。

儘管溫度開始下降，7-11仍對自己的冰淇淋推銷有信心，因為包括冰淇淋在內的乳製品，在北海道冬天賣得比夏天好。事實上，7-11的冰品已經變得十分受歡迎，消費者有時還得領號碼牌並等候長達一小時。

為了不被7-11的宣傳效果超越，全家最近也推出了新的巧克力口味，並廣獲好評。全家說期望能夠在年底前將全台販售霜淇淋的分店增加至兩倍。

(Life) Battle of the Best Soft-Serve Ice Cream

Even though winter is just around the corner, the cold war between Taiwans two major convenience stores continues to heat up.

Amid a growing soft-serve ice cream craze across Taiwan, giant retailers 7-Eleven and FamilyMart are battling it out over a frozen dessert market worth NT$4 billion a year. According to President Chain Store Corp., operator of the 7-Eleven chain in Taiwan, 100,000 servings of soft-serve ice cream have been sold since its Hokkaido-imported ice cream made its debut last month. Meanwhile, FamilyMart, which introduced Japanese soft-serve in March, has so far sold about 5 million servings.

Although temperatures have begun to drop, 7-Eleven remains confident in its ice cream campaign for dairy products, including ice cream, sell better in Hokkaido in the winter than the summer. In fact, the 7-Eleven cold sweet has become so popular that customers sometimes need to take a number and wait up to an hour.

Not to be outdone in promotional efforts by 7-Eleven, FamilyMart also introduced a new chocolate flavor recently, drawing a largely positive response. It says it hopes to double the number of stores serving soft-serve ice cream across Taiwan by the end of the year.

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