"美商藝電預期有更亮眼的成長"

就如其他電玩產業，藝電最近受到重擊，因為玩家們轉移到手機的休閒遊戲，還有它們部分產品的技術問題，包含模擬城市最新版本問題。電玩遊戲製造商也被迫減少營運支出並辭退員工，有鑒於更激烈的市場現況。

2013第一季的數據顯示，與去年同期相比，公司的淨收入跌了19%到3.23億。然而，藝電預期在下一財政年度有更高的40億營收，跟華爾街日報預期一致。「他們將重點放在邊際利潤擴張很了不起，但他們得必須繼續達成才行。」投資公司Sterne Agee的分析師說。「但目前都還不錯。」

藝電的臨時執行長賴瑞普斯特說，該公司正準備一系列遊戲，要利用下一代遊戲操控器、手機、個人電腦優勢。這些包含運動遊戲經銷商，像是「Madden」、「FIFA」，模擬遊戲「Sims 4」和「Plant vs. Zombies 2」。

(Technology) Electronic Arts Forecasts Brighter Future

Like the rest of the game industry, Electronic Arts has recently suffered a major blow due to players shift to casual games on mobile devices and technical issues with some of its products, including the latest version of SimCity. The video game maker has also been forced to cut operating costs and lay off employees in light of the tougher market conditions.

Figures for the first quarter of 2013 showed that the companys net income dropped 19% to $323 million, compared to the same period last year. Nonetheless, Electronic Arts is expecting a higher earning of $4 billion in its next financial year, in line with Wall Streets expectations. Their focus on margin expansion is impressive but theyre going to have to continue to deliver on that, said an analyst at brokerage firm Sterne Agee. But so far, so good.

EA interim CEO Larry Probst said the company is preparing a new line-up of games to take advantage of next-generation consoles, mobile and PCs. These include sports game franchises such as Madden and FIFA, simulation game Sims 4 and Plant vs. Zombies 2.

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