"《廣告狂人》反映現代中國"

FunDay/
13 年前
(地方) 《廣告狂人》反映現代中國

許多中國專業人士認為這齣美國影集是中國現狀。

《廣告狂人》背景設在1960年代戰後的美國。影集聚焦於唐恩,一位廣告業主管,以及他生活周遭的人。影集因寫實描述了當時的企業界及將種族主義和性別偏見視為生活一部分的文化,而大獲好評。美國人看這部影集來懷念美好的往日時光,而中國觀眾看這部影集是因為他們感同身受。

觀眾覺得影集反映了中國現實生活。企業界主要被老菸槍大人物所主宰,人們普遍覺得自v生活在「社會、文化和經濟」變遷之際。如同影集一般,廣告世界正在改變,由電視轉向手機和網路。

一位觀眾評論道:「我想沒有太多國家的人會在看這齣劇時,覺得自己是處於這轉捩點上的一份子。」

此齣影集的成功部分是因為網路電視逐漸成長的高人氣,使人們隨時都能觀看。目前線上有400個關於該影集的討論群組,許多甚至舉辦《廣告狂人》派對,打扮成劇中人物現身。

(Local) Mad Men Reflects Modern China

Many Chinese professionals consider the American TV show a picture of the present.

Mad Men is set in post-war America in the 1960s. It focuses on Don Draper, an advertising executive, and the lives of the people around him. The show was acclaimed for its realistic depiction of the business world and culture at the time when racism and sexism were an accepted part of life.While Americans watch it to remember the good old days, Chinese viewers watch it because they can relate to it.

Viewers feel the show reflects reality in China. The business world is largely dominated by chain-smoking men and people have a general feeling of living at a time of social, cultural and economic change. As with the series, the world of advertising is changing, shifting from television to mobile phones and the internet.

A viewer commented,I dont think there are many countries you could watch this in and feel like youre part of the hinge moment.

The shows success is partly due to the growing popularity of internet television, allowing people to watch it whenever they want. There are currently more than 400 group discussions on the show online and many even host Mad Men parties where they dress up as characters on the show.

 

 

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