"宏達電和夏普推出改良螢幕"

分析師表示螢幕品質對消費者來說越來越重要。

宏達電和夏普希望能用螢幕上的進步來吸引顧客，兩家公司最近都推出下一代螢幕的新產品。宏達電新的J蝴蝶智慧型手機有個解析度比其他競爭者高出百分之25到40的螢幕。夏普的進展則可見於Aquos平板電腦，融合了Igzo科技以低耗能來製造改良的解析度。

在這兩個新的進展中，夏普的更有所變革，因為它使用一種不同的液晶顯示螢幕。Igzo螢幕比傳統螢幕更能讓光線通過，也就是說這項裝置不需要太多內部LED照明。換句話說這表示螢幕更薄，消耗的電池電量也更低。

分析師表示螢幕品質對消費者來說變為更重要的因素，因為現在有太多手機和平板電腦可以選擇。歐洲戴維斯墨菲集團的克里斯葛林表示：「現在許多人用這些裝置載影片，擁有高解析度來播放高畫質的影片比起兩年前要來得更重要了。」

(Technology) HTC and Sharp Unveil Improved Screens

Analysts say that screen quality is becoming more important to consumers.

HTC and Sharp are hoping to attract customers with their screen advancements, as both firms have recently unveiled products with next-generation screens. HTCs new J Butterfly smartphone has a screen with a resolution 25-40% higher than those of its competitors. Sharps development can be seen on its Aquos Pad tablet, which incorporates Igzo technology to produce an improved resolution with less power.

Of the two new advancements, Sharps is more revolutionary, as it works with a different kind of LCD screen. Igzo screens allow more light to pass through them than conventional screens, which means the device requires less internal LEDs for lighting. This, in turn means the screen is thinner and uses up a lower amount of battery power.

Analysts say that screen quality is becoming a more important factor for consumers, as there are now so many phones and tablets to choose between. Chris Green from the Davies Murphy Group Europe said: Given that many people now use their devices to stream video, having a high-resolution that can best show off HD video is far more important than it was two years ago.

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