"Prada宣布獲利突增"

強勁的數據大部分來自亞太地區上升的銷售量。

義大利流行名品Prada於上週公布第三季獲利突增。

該公司的旗下品牌有Prada、MiuMiu、Church’s和Car Shoe，表示其第三季淨利達到2.73億歐元(3.64億美元)。那表示較2010年同期獲利增長75%。Prada的老闆說這強而有力的數據來自亞太地區好的銷售表現。

一直有憂慮與日愈增的全球金融危機將對奢侈品製造商產生巨大的衝擊，但是Prada似乎禁得起經濟緩降的考驗。「再一次地，」執行長Patrizio Bertelli說道，「在這一季，我們的銷售額與收益獲得極佳的成績，證實本集團增進營業利潤的同時還能維持高成長率的能力。」

在聲言中，Prada對亞太地區的重要性表示意見。「所有地域性區域都達到兩位數的成長紀錄，亞太地區再次證實其為主要市場，」報告如是說。該區域的整體銷售額大幅增長39%，無疑受到中國和印度新興中產階級的幫助。

(Business)Prada Announces Huge Profit Increase

The strong figures were largely a result of rising sales in the Asia Pacific region.

The Italian fashion house Prada reported huge third quarter profit increases last week.

The company, which owns the Prada, Miu Miu, Churchs, and Car Shoe brands, said its net profits in Q3 stood at 273 million euros (US$364 million). That represents a 75% increase on the same period in 2010. Bosses at Prada said the strong figures were a result of good sales in the Asia Pacific region.

There have been concerns that increasing global financial worries would have a huge impact on the makers of luxury items, but Prada seems to be withstanding the slowdown. Once again, said chief executive Patrizio Bertelli, during the quarter we achieved very strong results in terms of sales and profitability, which confirm the groups ability to sustain high growth rates while improving operating margins.

In a statement, Prada commented on the importance of the Asia Pacific region. All geographical areas recorded growth rates in double figures, with Asia Pacific reconfirming itself as the principle market, it said. Overall sales in the region were up by a massive 39%, no doubt boosted by China and Indias growing middle classes.

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