World-renowned bicycle brand VP: Taiwan's bikes are second to none globally

(中央社訊息服務20200319 15:54:04)What is it that attracts the long-term attention of Specialized, the world's pre-eminent bicycle brand, to Taiwan’s bikes? What role does our bike industry play in the global supply chain? To find out, the Taiwan External Trade Development Council (TAITRA) secured an exclusive interview with a major player in the bicycle industry: Vice president of US brand Specialized, Robert (Bob) B. Margevicius, who concurrently serves as vice-chairman of the Bicycle Product Suppliers Association (BPSA). TAITRA was lucky enough to be able to get a sense of what the present and future hold for Taiwan's bicycle industry, through the eyes of one of this industry’s heavy hitters.

Specialized is the world's largest high-end bicycle brand and, dating back to 1980, they've had ongoing cooperation with Merida, Giant and other Taiwanese manufacturers. When asked, Bob stated that the key to their long collaboration has been the unique competitive advantages of Taiwan's bike industry: robust industry hubs, an expert understanding of critical components and a supply chain that allows large-scale manufacturing and superb efficiency. As a result, Taiwan is able to produce the most advanced products and deliver them quickly, while also providing competitive pricing - the perfect combination.

However, there has been a radical shift in the market of late as the bicycle industry is moving towards e-bikes. The industry faces new challenges and will need to quickly and correctly choose how it responds to these changes, if it's going to break free of the crowd and reinvent itself. From revolutions in drive systems, to battery technologies, to wireless connectivity - opportunities abound. Thanks to Taiwan's strong ICT supply chain presence, Bob considers Taiwan's industry to be facing these changes head-on. Taiwan's robust bicycle supply chain and world-leading R&D technology have created an unbeatable combination that can capably handle the world's growing demand for electric bikes.

Bob lavished praise on how Taiwan's innovative R&D capacity is influencing the highly competitive bicycle industry. Many of Taiwan's exceptional businesses occupy important roles in the international high-end market, including several frequent Taiwan Excellence champions: Giant, Merida and KMC, the three big names in the bike industry; and businesses such as wheelset specialist Formula Engineering. These prestigious brands are second to none globally in their expertise. Despite this level of excellence, Bob noted that the greatest challenge Taiwan faces is the possibility of being marginalized in the future. National production capacity is ramping up in places such as Vietnam, Cambodia, Bangladesh, and Europe. If Taiwan does not fully capitalize on the advantages presented by free trade agreements, it will present a major problem moving forward. TAITRA is here to ensure that will not happen.

Faced with an intensely competitive international market, TAITRA stands shoulder to shoulder with our businesses, ready to face down challenges and show our strength together! All outstanding businesses are welcome to join the national Taiwan Excellence team. Those who win the award receive access to programs that help boost the domestic and international image of their own and Taiwan's brands, and also join TAITRA in exciting promotions that span the globe. This round of selections will be open for online registration from March 16th to June 22nd this year (2020). We invite first-class manufacturers in all industries to register, to help a greater variety of our brands be shown off to the world. For information on Taiwan Excellence selection, please see the website at: https://www.taiwanexcellence.org/tw/award/selection

訊息來源：中華民國對外貿易發展協會(IEP)