"奧斯卡落幕 最大贏家是三星？"

這屆的奧斯卡頒獎典禮，最大贏家除了地心引力跟自由之心這兩部片之外，三星竟成為另類的大贏家！

這屆奧斯卡的主持人艾倫，在典禮中不斷拿出三星最新的GalaxyNote3手機玩自拍。還到台下與好萊塢當今最大牌的明星們自拍合照，大大打響了三星手機的知名度。當天這張大合照透過推特，竟然創造了三個小時內高達200萬轉發次數。

除了場內的置入性行銷之外，三星在場外的紅毯區週圍還設置大型的電視牆與廣告看板，強打三星最新的平板、手機與超高解析電視。

台灣品牌如果想要揚名國際，也許應該多多參考三星等韓國公司的行銷手法。只有行銷跟得上時代，才能常保品牌價值不墜。

(Business) Biggest Winner at Oscars IsKSamsung

Besides Gravity and 12 Years a Slave, there was, surprisingly, another big winner at this years Oscars V Samsung!

Throughout this years Academy Awards ceremony, show host Ellen DeGeneres used Samsungs new Galaxy Note 3 and took many selfies. At one point, she even went into the audience and brought Hollywoods biggest stars together for a selfie, which successfully gave Samsungs cell phones a publicity boost. Incidentally, the epic selfie, which was posted on Twitter, broke the record for the most retweets with 2 million in less than 3 hours.

Apart from product placement, Samsung also had large TV screens set up and billboards put up on the red carpet, advertising the companys latest tablets, cell phones and ultra-high-definition TVs.

If Taiwanese brands want to shine on the world stage, they should study the marketing strategies of Korean companies. It is only through cutting-edge marketing strategies that a brand can prevent itself from losing value.

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