"「更衣室怒氣」影響75%的女性"

一份新的研究指出，品質不佳的更衣室會破壞顧客的自尊，也會讓他們大動肝火。根據新的研究，大約有四分之三的女性外出購物時曾經有過「更衣室怒氣」的經驗。更衣室可能是個惡劣的環境，因為更衣室通常很小，有時候還會拿來儲存多餘的庫存，而且經常沒有安全跟隱私。這樣一來，顧客可能被惹得既憤怒又失望，而且民眾還常會把這樣的怨氣發洩在店員身上或是失去信心。

最近的一份研究，有一千兩百名女性參與購物網站isme.com的調查。大約有75%受訪的女性說她們再也不在商店中試穿衣物，因為更衣室讓他們感到不舒服。除此之外，58%的女性說，到更衣室去讓他們覺得很失望，另外有48%的女性說他們覺得很挫折。

心理學家蘇珊奎蓮恩對這個發現回應：「美麗的服飾總是會讓女人……整體上覺得更樂觀。但若是購物經驗本身是負面的，那整個事件就會非常不愉快。這樣的經驗不僅不能提升還會削弱我們的自尊，我們不但不會更有自信、對生活更樂觀，還會因此十分沮喪、焦躁和憤怒。」

(Life) Changing Room Rage Affects 75% of Women

A new study concludes that poor-quality changing rooms are damaging shoppers self-esteem and can make them angry. According to a new study, around three quarters of women experience changing room rage when they go out shopping. Changing rooms can be inhospitable places as they are often rather small, are sometimes used to store excess stock, and rarely provide enough security or privacy. As a result, shoppers can be left feeling angry or disappointed, and its not uncommon for people to vent their frustrations on shop staff or to lose self-confidence.

The recent study involved 1,200 women and was conducted by the online shopping site isme.com.

About 75% of the women interviewed said they no longer try on clothes in shops because they do not feel comfortable in the changing rooms. In addition, 58% of women said that visiting a changing room left them disappointed while 48% said they felt frustrated.

Responding to the findings, psychologist Susan Quilliam said: Beautiful clothes will always make a woman feelKmore optimistic in general. But if the shopping experience itself is negative, the whole event can be utterly destructive. Instead of boosting our self-esteem, it saps it; instead of making us feel good about ourselves and our lives, it brings up frustration, irritation and anger.

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