"國際連鎖服飾在香港正興旺"

由於政府打壓奢侈的消費，奢華名牌不受中國觀光客歡迎，讓香港很快成為愛買便宜貨的消費者天堂。

香港成為平價零售商願意支付昂貴租金的必爭之地。根據報導，越來越多中國觀光客現在都擠往香港的郊區過季購物中心以及國際連鎖服飾，像是Uniqlo和Zara等店撿便宜。

根據房地產顧問公司CBRE，越來越多想撿便宜的中國觀光客，去年吸引了51家國際名牌到香港成立他們第一個亞太地區店面，大概是新加坡和東京的兩倍之多。也預計近期內會有更多大品牌到香港開設店面。

中國觀光客的消費方式無疑地是大筆生意，因為中國不僅只是最快速成長市場，在未來三年，也將會成為世界最大的市場。對那些覬覦有利可圖市場的國外零售商而言，香港正是個完美途徑。

(Local) International Fashion Chains Thrive in Hong Kong

With luxury brands falling out of favor with Chinese tourists due to the government crackdown on lavish spending, Hong Kong has quickly turned into a bargain hunters haven.

Hong Kong has become a must-be location for lower-end retailers that are willing to fork out lofty rentals. It is reported that an increasing number of Chinese tourists are now flocking to Hong Kong to pick up bargains at suburban outlet shopping malls and international fashion chains such as Uniqlo and Zara.

According to property consultancy CBRE, the growing number of bargain-seeking Chinese tourists attracted 51 international brands to set up their first Asia Pacific stores in Hong Kong last year, about twice as many as in Singapore and Tokyo. It is also expected that more big brands will open stores in Hong Kong in the near future.

How Chinese tourists shop is no doubt big business as China is not only the fastest growing market, but is poised to be the worlds biggest in the next three years. And for those foreign retailers that have been eyeing the lucrative market, Hong Kong is their perfect gateway.

想聽語音請上FunDay