"熊貓計程車推廣成都旅遊業"

熊貓熱已經從動物園蔓延到航空公司，現在則是到了計程車—倫敦最著名的「小黑」。在大熊貓的故鄉成都，大約50輛左右的倫敦計程車變成黑白相間的顏色，希望能促進旅遊業的發展。

「熊貓計程車」將在2012年夏季奧運會期間在倫敦運行。這些專門繪製的計程車是為了推廣成都成為國際旅客的旅遊地所推出的三個月企劃─「大熊貓出租車跑奧運」的一部分。所有的「熊貓計程車」都印有成都的旅遊口號：「成都，大熊貓的故鄉，精彩無限」，以及成都的英文官方網站網址，到成都（www.gochengdu.cn）。

「旅遊景點使用計程車廣告來展示（他們的特色）…通常是海灘或鄉村地區。」倫敦計程車廣告代理發言人勞拉‧哈迪說。「即使人們沒有乘坐計程車，路上的機車騎士和民眾在倫敦市中心行走或往返時就會看到廣告。」

另一方面，成都當局並未將「熊貓計程車」看作一種旅遊宣傳，而是希望能提高大眾對瀕危動物的意識。根據「到成都」網站上所張貼的內容，「成都計劃旨在促進全球努力保育大熊貓以及人與自然之間的和諧，這呼應了奧運團結、友誼與和平的精神。」

(Local)Panda Cabs to Promote Chengdu as Travel Destination

Panda fever has spread from zoos to airlines, and now to cabs V the best London famed black cabs. In Chengdu, the native land of giant pandas, some 50 London Hackney carriages have gone black and white in an effort to promote tourism.

The panda cabs will be cruising around London during the 2012 Summer Olympics. These specially painted cabs are part of the three-month program Panda cabs running for the Olympics, which promotes Chengdu as a tourist destination for international travelers. All panda cabs bear Chengdus tourism slogan, Chengdu, hometown of pandas, spice it up, as well as the web address of Chengdus official English website, Go Chengdu (www.gochengdu.cn).

"Tourist destinations use taxi advertising to showcase their specialty... usually this is a beach or rural area, says London Taxi Advertising agency spokesperson Laura Hardy. Even if people dont ride in the taxis, motorists and people on the streets see the advertising while walking or traveling in central London.

On the other hand, Chengdu authorities see the panda cabs not as a tourism campaign, but rather an attempt to raise awareness of the endangered animal. The Chengdu program is aimed to promote global efforts to conserve the giant pandas and harmony between man and nature, which echoes the Olympic spirit of unity, friendship and peace, according to a post on the Go Chengdu website.

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